It was the month of May-June'12 as I had just begun my stint in Advertising as a Social Media Executive in Creativeland Asia and was like a new born baby who was scared to keep my foot anywhere. While I was figuring out my job profile, work etc I loved to hear new offline briefs and hear them brainstorm over ideas and it really fascinated me. My love for writing began while I started working at JAM magazine and though I was writing 'POSTS' for Facebook and Twitter, I wanted to write something for an offline medium.
One day I overheard my colleagues discussing some stuff over the brand - Appy Fizz. Honestly, I quite liked the copy which was lately written for Appy Fizz. I felt it quite suited my style of writing as I had a column in JAM called - Line By Line where I used to crack such one liners. So, I went up to a copywriter and asked him if I could contribute or rather help him if he gets too many briefs. He happily agreed and asked me to write few lines for Facebook to which I happily agreed and began thinking all the possible one liners I could. I sent him once, he liked few but did not use any. I sent him again, I doubt if he used that as well. Finally, one day he walks up to me and says, "Ek line sochna...Pasman restaurant ke liye. Yeh line delivery tray ke upar aayegi". I was delighted and this time I had to crack it.
I wrote, wrote and kept writing. I must have written at least 20+ lines out of which I really liked one and said "Ho gaya boss. You've cracked it". That left me quite happy and I left smiling from office that day. Days passed and I wanted to see how it actually got executed and out of curiosity I asked the client servicing guy if that line got executed. He said yes here it is and sent me a sample image.
Here's my first line as a Copywriter that got executed for Pasman restaurants in Pune.
One day I overheard my colleagues discussing some stuff over the brand - Appy Fizz. Honestly, I quite liked the copy which was lately written for Appy Fizz. I felt it quite suited my style of writing as I had a column in JAM called - Line By Line where I used to crack such one liners. So, I went up to a copywriter and asked him if I could contribute or rather help him if he gets too many briefs. He happily agreed and asked me to write few lines for Facebook to which I happily agreed and began thinking all the possible one liners I could. I sent him once, he liked few but did not use any. I sent him again, I doubt if he used that as well. Finally, one day he walks up to me and says, "Ek line sochna...Pasman restaurant ke liye. Yeh line delivery tray ke upar aayegi". I was delighted and this time I had to crack it.
I wrote, wrote and kept writing. I must have written at least 20+ lines out of which I really liked one and said "Ho gaya boss. You've cracked it". That left me quite happy and I left smiling from office that day. Days passed and I wanted to see how it actually got executed and out of curiosity I asked the client servicing guy if that line got executed. He said yes here it is and sent me a sample image.
Here's my first line as a Copywriter that got executed for Pasman restaurants in Pune.
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